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Spree, Superbalist merger to create online retail giant | ITWeb alt='All customers will automatically be migrated to the platform.' align='left' /> The merger of SA's two leading online fashion brands, and, announced in June, has forged ahead successfully. In a statement, the companies say the combined business will be positioned as the largest player in South African online fashion. They believe with e-commerce continuing its strong growth trajectory in SA (having grown by an average of 20% a year since 2000, according to World Wide Worx), the merger will create a serious challenger to brick-and-mortar retailers. The Takealot group owns 49% of the new business and has management control. It predicts double-digit year-on-year growth for the merged entity. Takealot says the new business will retain the brand name with the brand being phased out and all customers migrated to the platform. Luke Jedeikin and Claude Hanan, the current co-CEOs of Superbalist, will continue in their current positions, now running the merged entity. "There is a huge opportunity to build a substantial position in the online footwear and apparel market in South Africa. The new business will remain truly customer-focused and forward-thinking and is now able to compete head-to-head with current larger brick-and-mortar competitors," Jedeikin and Hanan say. The merchandise offering will cater to the entire spectrum of South African shoppers with classics, high fashion, street gear and plus-size ranges part of the extensive merchandise mix, they note.

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